Branding the cure : a consumer perspective on corporate social responsibility, drug promotion and the pharmaceutical industry in Europe.

Date:
2006
  • Books

About this work

Publication/Creation

London : Consumers International, 2006.

Physical description

48 pages ; 30 cm

Bibliographic information

Includes bibliographical references.

Contents

Executive summary -- Introduction -- Research approach -- Key findings -- Conclusions and recommendations.

Type/Technique

Languages

Where to find it

  • LocationStatusAccess
    Closed stores
    P5158

Permanent link

Identifiers

ISBN

  • 1902391691